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games three times more popular than paid titles, with 6.2 million Britons play almost every day

There are now 20 million monthly active mobile gamers in the UK and 6.2 million playing on their smart phones almost every day, according to a report from research firm comScore.

The report suggests that mobile gaming is as popular as the photo and messaging networks just behind the weather, news and research (21 million each) and social (22 m) as a mobile business.

requests comScore, the number of active players in the mobile phone almost every day has almost doubled since the beginning of 2011, with an almost balanced distribution between the sexes. 48% of men and 52% women

The report also suggests that mobile gaming is not necessarily "mobile" in terms of where it occurs. 64% of UK mobile gamers play at home in their living room in their 45% and 23% in your bathroom and / or toilet. 33% of the game, while traveling, and 27% play at work.

growth of mobile gaming has been driven by Apple and Google app stores and the popularity of freemium games like Candy Crush Saga, Clash of Clans, The Simpsons. Tired and Best XI

At the time of this writing, 18 of the 20 games more recipes UK Apple App Store are freemium, as 19 of the 20 most profitable games in the Android Google Play store.

comScore requests that more than 8 million Britons now download mobile games, 45% in the last 18 months, but only 1.3 million of them to pay to download games. 55% own iPhones last group, against 28% for Android devices, both 4% for BlackBerry and Windows Phone, and 9% for other devices (not smartphones).

58% of the 6.8 million people who download mobile games in the same UK Android 40%, iPhone and Windows Mobile 5% and 3% of BlackBerry smartphones with a 4% on other platforms.

From the perspective of game developers, which means a target market for paid iPhone games around 715K people against Android and 52k 364k each for Windows Phone and BlackBerry.

Another industry analyst, IHS Screen Digest, said earlier this year that the British spent almost ? 300 in mobile games in 2013, against 743 million pounds in console games.


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