วันพุธที่ 9 พฤษภาคม พ.ศ. 2555

A wristwatch has obtained new ground with the kick - a place where there are people just enough to say "I pay for this'

Pebble

The clock is certainly an innovative technology, an electronic wristwatch with a mixed bag, that connects to the iPhone and Android smartphones via Bluetooth. I've already ordered mine. But what's really exciting about the Pebble is that it gets nearly 10 million financing within 30 days. There has been a part of investors, or bank loans, the money came from the site of pre crowdfunding kick

The kickstarter, aspiring entrepreneurs, artists and designers to create a short video description of the project and want to do: something can be kickstart, a video game to a dance project, a novel a new kind of jam, a website of a shoe innovative journalism. Creators could produce a prototype to show what the product can do, or screen shots to show what a site or application will look like.

created a variety of "levels of funding" - offers several awards for pre-order, most often receive the product at a price is a price, but others could include the getting your name in the credits, access to exclusive content (or a unique flavor of jam), or even meet and date the creators. Funding levels are typically between one dollar to many thousands. The project also established a fundraising goal: if you are not white, no credit card is debited and the project "failed to fund." If you make more than the target, it is extra money for your project. The format was an amazing success: getting millions of dollars, as shown Pebble is rare, of course, kick but has so far raised more than $ 200 million to 20,000 projects

am involved in two projects were funded through successful kick, a line of small projects account, the balance of power, and success much larger iPhone with audio applications and the adventure, Zombies, Run! - A game that simulates the zombie Apocalypse through headphones and sends him running in the real world "gather supplies" for you and your base of life. Zombies, Run! originally requested $ 12 500 cash - but ended up with nearly $ 75,000 from 3500 donors - a very useful basis from which to develop a small business. So I know firsthand what makes it so attractive kick creative people.

crucial kick is not an investment site: Adrian Hon, co-creator of zombies, Run! and CEO of Six to start games and I do not have to give slices of our new company to secure funding to get off the ground. We do not charge with investors that drives us to be a fast and demanding an explanation of what we do. Those who funded the game are our customers - who are interested, like us, give us a superb game and keep our business going

kick can also find out if your long cherished the idea is a "great idea", an "idea", or not bother at all. Balance of electricity generated sufficient funds to undertake the project, but not enough for one of the people involved to refuse payment for work - which is useful information. Pebble watchmakers had a clear signal that there is a huge market for the product you want to do, and shall devote his entire time and attention. Other projects have not been able to finance at all - I hope that the creators take the lesson that this idea was not "him"

And that's the point - it's easy to become very valuable to meditate on an idea for years to convince him that this will be great, and may lose part of your life doing something nobody wants. Before the internet, market research and testing was time consuming and expensive by itself. There is no way of knowing, sitting alone at his desk or chatting with your small group think, likely to equipment, if the idea you had mass appeal is real. The only way to know is to ask people: and does this kick, and the opportunity to vote with your wallet, easier than ever. And if an idea is not, do not worry - for creative people, a new idea will soon be along


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